Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Blog Article
Popunder advertising is really a format where an advertisement opens inside a new browser window or tab behind an individual’s active window. It’s meant to be less intrusive than pop-ups, appearing only as soon as the user has left or minimized the primary site window, creating a more seamless browsing experience. Popunders could be highly effective for advertisers looking to reach engaged users while minimizing the disruption brought on by more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly as you're watching user’s screen, popunder ads appear “behind” the key browser window. Because they remain hidden prior to the user closes or minimizes the principal window, they’re less interruptive and still have lower chances of causing frustration. This format is popular in online advertising because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt an individual’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even as soon as the user has finished with the principle site, increasing the probability of interaction.
Less Intrusive: Popunders are unlikely to annoy users in comparison with pop-ups, producing higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads normally have lower costs per click or per impression in comparison with other ad formats.
Wider Reach: Popunders are very effective for various varieties of campaigns, including e-commerce, online marketing, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the correct ad network is crucial for running successful popunder campaigns. Here are some with the top popunder ad networks offering quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds can be a popular ad network recognized for its reliable traffic and advanced targeting options. They provide a variety of ad formats, including popunders, and also have a strong presence both in desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and prospecting.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns based on performance.
2. PopAds
PopAds specializes in popunder ads, offering one in the fastest and quite a few customizable platforms. Known for its quality traffic, PopAds allows advertisers setting strict targeting parameters and bids, rendering it ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to make sure your campaign reaches its audience without overspending.
3. Adsterra
Adsterra is a well-established ad network that offers popunder ads along with ad formats. Their advanced fraud detection technology and responsive customer service make them a great choice for advertisers.
Features: Targeting by device, operating-system, country, and language, as well as real-time tracking.
Best For: E-commerce, sweepstakes, and copyright-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly useful for campaigns that want reliable and clean data.
4. HilltopAds
HilltopAds is an advert network providing you with cost-effective solutions, including popunder ads. They’re known for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting determined by geography, device, and period, along with ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and affiliate marketing online.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to obtain the most cost-effective solution for your campaign.
5. Clicksor
Clicksor offers an array of ad formats, including popunders. With Clicksor’s advanced retargeting options, it is possible to reach users who've shown interest in your brand, increasing the probability of conversion.
Features: Retargeting, geo-targeting, and device targeting, with options for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to activate users who've previously interacted with your website or ads.
6. TrafficJunky
TrafficJunky is often a reputable ad network recognized for its reach in adult and entertainment content, though it’s also helpful for mainstream campaigns. They provide various ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to succeed in your audience at optimal times and bid competitively based on real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of your respective popunder campaigns, follow these recommendations:
Target the Right Audience: Use detailed targeting options like location, device type, operating system, and interests to arrive at the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a brand new page in the background, be sure your website landing page is optimized for engagement. Use clear calls to action, engaging visuals, and a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders work most effectively for campaigns that don’t depend on immediate action, like sign-ups, surveys, downloads, and other prospecting offers. Test various offers to find the most effective one to your audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too much can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and website landing page designs to determine which variations drive ideal results. A/B testing helps optimize your campaign for optimum ROI.
Leverage Retargeting: Use retargeting to activate users who previously interacted together with your site but didn’t convert. Popunder retargeting ads are impressive in re-engaging prospective customers and can drive more conversions.
Monitor Performance and Adjust: Regularly review your campaign analytics to determine which aspects are working and which aren’t. Adjust your targeting, budget, and bidding strategy as required to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders can work across industries, they may be particularly effective for certain types of campaigns:
Lead Generation: Popunders are well-suited for leads generation campaigns that ask users to sign up or complete a form. The additional exposure makes it easier to get leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is definitely an effective strategy to drive sales. Users who begin to see the offer while you shop or browsing may return to your site to adopt advantage of the deal.
App Installs: For app developers, popunders could be a cost-effective strategy to drive downloads. Popunder ads geared to specific devices can encourage users to put in an app directly from the ad.
Survey and Sweepstakes Campaigns: Popunders work effectively for campaigns that don’t require immediate action but make use of high exposure, for example online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates are able to use popunders to drive traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that attract their target market, affiliates can achieve significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, pop-up ad has its own advantages and challenges.
Pros:
Less Intrusive: Popunders don’t restrict the browsing experience up to pop-ups.
High Engagement: Due to its discreet nature, users may interact with a popunder.
Lower Cost: Popunders tend to be more affordable than other display ad formats.
Broad Reach: Effective across various industries as well as multiple campaign types.
Cons:
Ad Blockers: Popunders could be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, quite a few users still find popunders frustrating, in particular when frequency caps aren’t set.
Delayed Engagement: Since popunders don’t appear in the foreground, users may not connect to them immediately.
Popunder advertising can be a powerful tool for marketers and advertisers aiming to engage audiences without being overly disruptive. By using reputable ad networks, following guidelines, and trying out different campaign types, you can harness the potential for popunders to improve traffic, engagement, and conversions. Whether you’re in e-commerce, to generate leads, or app promotion, popunder ads might be a cost-effective addition to your advertising strategy.
